01.tech has introduced a new feature called Markets, designed to expand beyond traditional sports audiences and attract users interested in cryptocurrencies, technology, politics, economics, business, and culture.
Markets allows users to make predictions on real-world events by simply answering a question: will the event happen or not, choosing Yes or No.
This innovation means several things for businesses:
- Increased reasons for users to return daily.
- Growth in retention, daily active users (DAU), and time spent within the product.
- Attracting audiences who do not follow sports.
- Additional monetization opportunities for the existing user base.
- The ability to regularly launch new markets based on current events.
Events such as Bitcoin price changes, the launch of a new Apple product, SpaceX flights, the release of GTA, or Oscar results can all become new markets.
Markets is fully integrated into the 01.tech ecosystem, featuring a single account, unified balance and wallet, familiar interface, and quick switching between Sportsbook and predictions on global events. Operators do not need to launch a separate product or complicate the user journey. This new vertical is already functioning within the existing bookmaker infrastructure.
With 01.tech, businesses can launch a product that covers a broader range of audience interests, responds more quickly to news events, and creates additional growth opportunities.